Three stacked terracotta pots shaped like faces.

FEBRUARY 2027 | SINGAPORE

APAC'S FIRST-EVER HUMAN-FIRST RETREAT & CONFERENCE

APAC'S FIRST-EVER HUMAN-FIRST RETREAT & CONFERENCE

FEBRUARY 2027 | SINGAPORE

Three stacked terracotta pots shaped like faces.

FEBRUARY 2027 | SINGAPORE

APAC'S FIRST-EVER HUMAN-FIRST RETREAT & CONFERENCE

APAC'S FIRST-EVER HUMAN-FIRST RETREAT & CONFERENCE

FEBRUARY 2027 | SINGAPORE

Not Just a Conference.
A Call to Reclaim the Human Side of AI, Products, Design & Brands

Not Just a Conference.
A Call to Reclaim the Human Side of AI, Products, Design & Brands

Not Just a Conference.
A Call to Reclaim the Human Side of AI, Products, Design & Brands.

30+

30+

30+

VISIONARIES

VISIONARIES

VISIONARIES

2

2

2

DAYS OF RETREAT + CONFERENCE

DAYS OF RETREAT + CONFERENCE

DAYS OF RETREAT + CONFERENCE

1

1

1

TRACK. INFINTE TAKEAWAYS

TRACK. INFINITE TAKEAWAYS

TRACK. INFINTE TAKEAWAYS

  • RESPONSIBLE & ETHICAL AI

  • HUMAN-CENTRIC DESIGN

  • HUMAN-FIRST PRODUCTS & AI

  • CREATIVITY & AI

  • AI GOVERNANCE & TRUST

  • RESPONSIBLE & ETHICAL AI

  • HUMAN-CENTRIC DESIGN

  • HUMAN-FIRST PRODUCTS & AI

  • CREATIVITY & AI

  • AI GOVERNANCE & TRUST

a group of wooden mannequins sitting on top of a table

Build Differently

"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"

"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"

AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?

HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly

No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.

AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?

HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly

No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.

a group of wooden mannequins sitting on top of a table

Build Differently

"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"

AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?

HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly.

No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.

  • AI SECURITY

  • FOUNDERS & MAKERS

  • VOICES FROM ARTS, FILM & MUSIC

  • SINGAPORE, FEB 2027

  • WORKSHOPS, KEYNOTES & PANELS

  • AI SECURITY

  • FOUNDERS & MAKERS

  • VOICES FROM ARTS, FILM & MUSIC

  • SINGAPORE, FEB 2027

  • WORKSHOPS, KEYNOTES & PANELS

two hands reaching towards each other in the air
Reel image

An Incubator

A living lab where new ideas are born, collaborations form, and co-creation is the point — not the afterthought.

Experience

The

The

Where a Filmmaker sits next to a CPO and a Musician Shares a Panel with an AI Ethics Lead

Where a Filmmaker sits next to a CPO and a Musician shares a panel with an AI Ethics Lead

Where a Filmmaker sits next to a CPO and a Musician Shares a Panel with an AI Ethics Lead

Reel image

An Incubator

A living lab where new ideas are born, collaborations form, and co-creation is the point — not the afterthought.

Experience

two microphones sitting next to each other on a table

One Stage. Infinite Takeaways

One Stage. Infinite Takeaways

One Stage. Infinite Takeaways

HuemanSide covers the full spectrum of Human-first Product, Design & AI.
What makes it different is the intersection of technology, strategy, creativity and critical thinking

HuemanSide covers the full spectrum of Human-first Product, Design & AI.
What makes it different is the intersection of technology, strategy, creativity and critical thinking

HuemanSide covers the full spectrum of Human-first Product, Design & AI.
What makes it different is the intersection of technology, strategy, creativity and critical thinking

PRODUCT DESIGN & STRATEGY

Building products with purpose, not just pipeline

STORYTELLING

The role of storytelling in

building human connections,

trust and empathy

ARTS, FILM & MUSIC

What creativity teaches us about building with soul

UX RESEARCH

The craft of understanding what humans actually need

RESPONSIBLE & ETHICAL AI

Governance, accountability and the hard choices

AI TRUST, SECURITY & GOVERNANCE

Building systems people can actually rely on

AI FOR HUMANITY & SOCIAL GOOD

Building and implementing AI for a better society and future

FUTURES & FORESIGHT

Designing for what comes next, not just what sells now

PRODUCT DESIGN & STRATEGY

Building products with purpose, not just pipeline

AI TRUST, SECURITY & GOVERNANCE

Building systems people can actually rely on

AI FOR HUMANITY & SOCIAL GOOD

Building and implementing AI for a better society and future

FUTURES & FORESIGHT

Designing for what comes next, not just what sells now

PRODUCT DESIGN & STRATEGY

Building products with purpose, not just pipeline

STORYTELLING

The role of storytelling in

building human connections,

trust and empathy

ARTS, FILM & MUSIC

What creativity teaches us about building with soul

UX RESEARCH

The craft of understanding what humans actually need

by Design

a man's face with a red and black background

Curated Dinner:

A specially curated dinner designed around the retreat theme, combining elements Singaporean heritage, culture and good health.


Curated Walks & Activities:


Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.

Curated Walks & Activities:


Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.

Day 2

Morning Yoga:

The day begins with the body, not the inbox. An optional morning yoga and mindfulness session — grounded, open, present. The best thinking happens when you're not bracing for the next notification.

Curated Dinner:

The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.

Curated Networking Sessions:

Meaningful conversations over coffee at our specially curated and designated networking spaces. No Booths. Just Humans.


Main Conference

20+ practitioners on stage across keynotes, panels, roundtables and lightning talks. No sales pitches. No vendor theatre. One stage. No FOMO.

Day 1

Pre-Conference Workshops:

A focused workshop day before the main conference for a maximum of 50 registered attendees, loaded with fun activities,

and deep-dive practitioner-led hands-on sessions.

Community Fika:


A Scandinavian coffee ritual — a deliberate pause for specialty brewing, tasting and conversation. Ours is the moment attendees discover what they have in common before the day truly begins.

a stack of rocks sitting on top of a rocky beach
Reel image

Built for the Builders

HuemanSide is for the people who are actually building the future - not the ones announcing it. If you make decisions about products, design or AI that affect real people, this room is for you.

We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room

person hands

SPONSORSHIP

No Booths. Just Humans

"The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with?'"

HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter - Founders choosing their next stack, Chief Product Officers evaluating research and analytics tools, Product Designers and UX Researches looking for platforms that empowers them.

As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops - with 200 of APAC's most deliberate builders who want to know how to build AI-powered products that are human, ethical by design and trusted by their users.

If your solution helps Founders ship faster without cutting corners on safety, helps product and design team understand their users deeply, earning their trust, and helps organisation govern AI with accountability, then HuemanSide is where your message lands.

person hands

SPONSORSHIP

No Booths. Just Humans

"The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with?'"

HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter - Founders choosing their next stack, Chief Product Officers evaluating research and analytics tools, Product Designers and UX Researches looking for platforms that empowers them.

As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops - with 200 of APAC's most deliberate builders who want to know how to build AI-powered products that are human, ethical by design and trusted by their users.

If your solution helps Founders ship faster without cutting corners on safety, helps product and design team understand their users deeply, earning their trust, and helps organisation govern AI with accountability, then HuemanSide is where your message lands.

THE ETHOS

Find Out What It Means to be Human

We believe technology built without deep human understanding will eventually fail the people it was meant to serve. HuemanSide is our response

HuemanSide is not a protest against AI, but a commitment to a better version of it. One where the researcher's insights shape the model before it ships. Where the designer's ethical instincts are technical requirements. Where the question "does this actually serve people?" is asked at the beginning.

We believe that creativity is not opposed to technology — it is what gives technology its soul. That is why we invite voices from arts, film and music to share the stage with product leaders and AI engineers. Because the future we are building belongs to all of us.


ORGANISED BY HAAKU SG

Haaku SG is a B2B events company that organises human-first technology, design and product events across multiple industries and disciplines. Also working as a boutique event design agency and consultancy, Haaku SG helps partners, industry leaders and large event organisers curate and produce event content and programmes with rigour and soul.

Our vision is a cohesive community and ecosystem where technology, brands, society, arts, music, film and other disciplines converge. HuemanSide APAC is the fullest expression of that vision.

GET INVOLVED

SPEAK. SPONSOR. ATTEND PARTNER

SPEAK. SPONSOR. ATTEND. PARTNER

GET INVOLVED


Are you a practitioner with something honest to say about building responsibly? Apply to speak. Are you a brand whose work genuinely intersects with human-centred AI? Let's design a partnership. Are you ready to be in the room where this conversation starts? The Inaugural HuemanSide APAC is THAT ROOM.

Start the conversation

SPEAK. SPONSOR. ATTEND. PARTNER

GET INVOLVED


Are you a practitioner with something honest to say about building responsibly? Apply to speak. Are you a brand whose work genuinely intersects with human-centred AI? Let's design a partnership. Are you ready to be in the room where this conversation starts? The Inaugural HuemanSide APAC is THAT ROOM.

Start the conversation

ORGANISED BY

© 2026 Haaku SG · thehuemanside.com

by Design

by Design

Every element of HuemanSide is intentional. Nothing is filler. The format is part retreat, part conference — designed to leave attendees genuinely changed, not just informed.

Every element of HuemanSide is intentional. Nothing is filler. The format is part retreat, part conference — designed to leave attendees genuinely changed, not just informed.

a man's face with a red and black background

Day 2

Pre-Conference Workshops:

A focused workshop day before the main conference for a maximum of 50 registered attendees, loaded with fun activities,

and deep-dive practitioner-led hands-on sessions.

Curated Walks & Activities:

Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.

Community Fika:

A Scandinavian coffee ritual — a deliberate pause for specialty brewing, tasting and conversation. Ours is the moment attendees discover what they have in common before the day truly begins.

Curated Dinner:

A specially curated dinner designed around the retreat theme, combining elements Singaporean heritage, culture and good health.


Morning Yoga:

The day begins with the body, not the inbox. An optional morning yoga and mindfulness session — grounded, open, present. The best thinking happens when you're not bracing for the next notification.

Curated Dinner:

The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.

Curated Dinner:

The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.

Curated Networking Sessions:

Meaningful conversations over coffee at our specially curated and designated networking spaces. No Booths. Just Humans.


Main Conference

20+ practitioners on stage across keynotes, panels, roundtables and lightning talks. No sales pitches. No vendor theatre. One stage. No FOMO.

Day 1

a man's face with a red and black background

Day 2

Pre-Conference Workshops:

A focused workshop day before the main conference for a maximum of 50 registered attendees, loaded with fun activities,

and deep-dive practitioner-led hands-on sessions.

Curated Walks & Activities:

Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.

Community Fika:

A Scandinavian coffee ritual — a deliberate pause for specialty brewing, tasting and conversation. Ours is the moment attendees discover what they have in common before the day truly begins.

Curated Dinner:

A specially curated dinner designed around the retreat theme, combining elements Singaporean heritage, culture and good health.


Morning Yoga:

The day begins with the body, not the inbox. An optional morning yoga and mindfulness session — grounded, open, present. The best thinking happens when you're not bracing for the next notification.

Curated Dinner:

The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.

Curated Dinner:

The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.

Curated Networking Sessions:

Meaningful conversations over coffee at our specially curated and designated networking spaces. No Booths. Just Humans.


Main Conference

20+ practitioners on stage across keynotes, panels, roundtables and lightning talks. No sales pitches. No vendor theatre. One stage. No FOMO.

Day 1

a stack of rocks sitting on top of a rocky beach

Built for the Builders

HuemanSide is for the people who are actually building the future - not the ones announcing it.
If you make decisions about products, design or AI that affect real people, this room is for you.

We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room

FOUNDERS & CEOs

CHIEF PRODUCT OFFICERS

PRODUCT OWNERS & MANAGERS

HEADS OF DESIGN

HEADS OF AI

CHIEF TECHNOLOGY OFFICERS

UX RESEARCH

START-UP FOUNDERS

RESPONSIBLE & ETHICAL AI

PRODUCT DESIGNERS

AI SECURITY LEADS

DESIGN & RESEARCH OPS

a stack of rocks sitting on top of a rocky beach

Built for the Builders

HuemanSide is for the people who are actually building the future - not the ones announcing it. If you make decisions about products, design or AI that affect real people, this room is for you.



Reel image

We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room

person hands

SPONSORSHIP

No Booths. Just Humans

"The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with?'"

"The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with?'"

HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter - Founders choosing their next stack, Chief Product Officers evaluating research and analytics tools, Product Designers and UX Researches looking for platforms that empowers them.

As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops - with 200 of APAC's most deliberate builders who want to know how to build AI-powered products that are human, ethical by design and trusted by their users.

If your solution helps Founders ship faster without cutting corners on safety, helps product and design team understand their users deeply, earning their trust, and helps organisation govern AI with accountability, then HuemanSide is where your message lands.

HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter - Founders choosing their next stack, Chief Product Officers evaluating research and analytics tools, Product Designers and UX Researches looking for platforms that empowers them.

As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops - with 200 of APAC's most deliberate builders who want to know how to build AI-powered products that are human, ethical by design and trusted by their users.

If your solution helps Founders ship faster without cutting corners on safety, helps product and design team understand their users deeply, earning their trust, and helps organisation govern AI with accountability, then HuemanSide is where your message lands.

THE ETHOS

Find Out What It Means to be Human

Find Out What It Means to be Human

We believe technology built without deep human understanding will eventually fail the people it was meant to serve. HuemanSide is our response

We believe technology built without deep human understanding will eventually fail the people it was meant to serve. HuemanSide is our response

HuemanSide is not a protest against AI, but a commitment to a better version of it. One where the researcher's insights shape the model before it ships. Where the designer's ethical instincts are technical requirements. Where the question "does this actually serve people?" is asked at the beginning.

We believe that creativity is not opposed to technology — it is what gives technology its soul. That is why we invite voices from arts, film and music to share the stage with product leaders and AI engineers. Because the future we are building belongs to all of us.


ORGANISED BY HAAKU SG

Haaku SG is a B2B events company that organises human-first technology, design and product events across multiple industries and disciplines. Also working as a boutique event design agency and consultancy, Haaku SG helps partners, industry leaders and large event organisers curate and produce event content and programmes with rigour and soul.

Our vision is a cohesive community and ecosystem where technology, brands, society, arts, music, film and other disciplines converge. HuemanSide APAC is the fullest expression of that vision.

HuemanSide is not a protest against AI, but a commitment to a better version of it. One where the researcher's insights shape the model before it ships. Where the designer's ethical instincts are technical requirements. Where the question "does this actually serve people?" is asked at the beginning.

We believe that creativity is not opposed to technology — it is what gives technology its soul. That is why we invite voices from arts, film and music to share the stage with product leaders and AI engineers. Because the future we are building belongs to all of us.


ORGANISED BY HAAKU SG

Haaku SG is a B2B events company that organises human-first technology, design and product events across multiple industries and disciplines. Also working as a boutique event design agency and consultancy, Haaku SG helps partners, industry leaders and large event organisers curate and produce event content and programmes with rigour and soul.

Our vision is a cohesive community and ecosystem where technology, brands, society, arts, music, film and other disciplines converge. HuemanSide APAC is the fullest expression of that vision.

GET INVOLVED

SPEAK. SPONSOR. ATTEND PARTNER

SPEAK. SPONSOR. ATTEND. PARTNER

GET INVOLVED


Are you a practitioner with something honest to say about building responsibly? Apply to speak. Are you a brand whose work genuinely intersects with human-centred AI? Let's design a partnership. Are you ready to be in the room where this conversation starts? The Inaugural HuemanSide APAC is THAT ROOM.

Start the conversation

SPEAK. SPONSOR. ATTEND. PARTNER

GET INVOLVED


Are you a practitioner with something honest to say about building responsibly? Apply to speak. Are you a brand whose work genuinely intersects with human-centred AI? Let's design a partnership. Are you ready to be in the room where this conversation starts? The Inaugural HuemanSide APAC is THAT ROOM.

Start the conversation

ORGANISED BY

© 2026 Haaku SG · thehuemanside.com