Pro-Human. Two Days. One Stage. No Booths.
A Call to Reclaim the Human Side of AI, Products, Design & Brands.
Pro-Human. 2 Days. 1 Stage. No Booths.A Call to Reclaim the Human Side of AI, Products, Design & Brands.
Pro-Human. 2 Days. 1 Stage. No Booths
A Call to Reclaim the Human Side of AI, Products, Design & Brands.
RESPONSIBLE & ETHICAL AI
HUMAN-CENTRIC DESIGN
HUMAN-FIRST PRODUCTS & AI
CREATIVITY & AI
AI GOVERNANCE & TRUST
VOICES IN THE ROOM
Featured Speakers
Featured Speakers
Featured Speakers
Leading voices from the world of Product, Design, AI, Human Factors, Brands, and the arts.
Leading voices from the world of Product, Design, AI, Human Factors, Brands, and the arts.
01
Harriet Wakelam
head of group design · singapore
02
Anshumani Ruddra
Product Leader, Payments, APAC & India, Google· Singapore
03
Ashutosh Shukla
Head of Product Management, GovTech singapore
04
Sandeep Das
Business storytelling & influence coach | best-selling author · india
01
Harriet Wakelam
head of group design · singapore
02
Anshumani Ruddra
Product Leader, Payments, APAC & India, Google· Singapore
03
Ashutosh Shukla
Head of Product Management, GovTech singapore
04
Sandeep Das
Business storytelling & influence coach | best-selling author · india
Build Differently
"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"
"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"
"In a world rapidly shaped by AI, the human element is the rarest and the most important resource we have"
AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?
HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly.
No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.
AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?
HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly.
No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.
AI is no longer the future — it is the fabric of our present, woven into every product, every interface, every decision made at scale. And yet, we keep asking the wrong question. We ask: How fast can we ship? when we should be asking: Who does this actually serve?
HuemanSide APAC exists to ask the right question. This is the inaugural retreat and conference for 200 curated practitioners — founders, designers, researchers, AI ethicists, and voices from the arts, film and music — who are building the future and want to build it responsibly.
No booths. No sales pitches. No keynotes from people who haven't shipped anything in five years. Just honest, practitioner-led conversations in a room that is deliberately small, deliberately human, and deliberately unlike anything else in APAC.
AI SECURITY
FOUNDERS & MAKERS
VOICES FROM ARTS, FILM & MUSIC
SINGAPORE, FEB 2027
WORKSHOPS, KEYNOTES & PANELS
AI SECURITY
FOUNDERS & MAKERS
VOICES FROM ARTS, FILM & MUSIC
SINGAPORE, FEB 2027
WORKSHOPS, KEYNOTES & PANELS
PARTNER WITH HUEMANSIDE
Partners backing the human side of tech.
Partners backing the human side of tech.
Partners backing the human side of tech.
The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with? HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter. As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops.
The question we ask every sponsor isn't where do you want your logo? It's 'what do you want people to feel, learn or leave with? HuemanSide APAC puts your brand in front of the exact people making the product, design and AI decisions that matter. As a Sponsor, you are NOT a logo on a lanyard. You are a genuine part of the conversation - on stage, around the dinner table, at the fika sessions and workshops.
Experience Partners
02
Inqognito Insights
Inqognito Insights
InQognito Insights is a global consumer insights and strategic research consultancy that helps brands decode the why behind human behaviour. Blending behavioural science, applied neuroscience, cultural intelligence and AI-led innovation, we go beyond what consumers say to uncover what truly drives their choices. With more than a decade of experience across diverse markets and categories, InQognito partners with brands to turn complex consumer signals into clear, actionable strategies for innovation, communication, and growth.
Community Partners
03
IxDF - Interaction Design Foundation
Want your brand in the room? Sponsor one of the HuemanSide APAC 2027 experiences.
Become a sponsor
An Incubator
A living lab where new ideas are born, collaborations form, and co-creation is the point — not the afterthought.
Experience
The
The
Where a Filmmaker sits next to a CPO and a Musician Shares a Panel with an AI Ethics Lead.
Where a Filmmaker sits next to a CPO and a Musician shares a panel with an AI Ethics Lead
Where a Filmmaker sits next to a CPO and a Musician Shares a Panel with an AI Ethics Lead.
An Incubator
A living lab where new ideas are born, collaborations form, and co-creation is the point — not the afterthought.
Experience
How HuemanSide Works
Two days. One room. No booths, no vendor stages, no passive sitting in rows.
HuemanSide offers two ticket options.
The Full Experience covers both days: the retreat on Day 1 and the main conference on Day 2. Day 1 includes hands-on workshops, community fika, activities, curated walks and a curated lunch and dinner. Day 2 begins with morning yoga, mindfulness and breakfast for Full Experience ticket holders, followed by the main conference: keynotes, talks, fireside chats, panels, conversations and lunch.
The Main Conference ticket covers Day 2 only (keynotes, talks, fireside chats, panels, conversations & lunch).
How HuemanSide Works
Two days. One room. No booths, no vendor stages, no passive sitting in rows.
HuemanSide offers two ticket options.
The Full Experience covers both days: the retreat on Day 1 and the main conference on Day 2. Day 1 includes hands-on workshops, community fika, activities, curated walks and a curated lunch and dinner. Day 2 begins with morning yoga, mindfulness and breakfast for Full Experience ticket holders, followed by the main conference: keynotes, talks, fireside chats, panels, conversations and lunch.
The Main Conference ticket covers Day 2 only (keynotes, talks, fireside chats, panels, conversations & lunch).
How HuemanSide Works
Two days. One room. No booths, no vendor stages, no passive sitting in rows.
HuemanSide offers two ticket options.
The Full Experience covers both days: the retreat on Day 1 and the main conference on Day 2. Day 1 includes hands-on workshops, community fika, activities, curated walks and a curated lunch and dinner. Day 2 begins with morning yoga, mindfulness and breakfast for Full Experience ticket holders, followed by the main conference: keynotes, talks, fireside chats, panels, conversations and lunch.
The Main Conference ticket covers Day 2 only (keynotes, talks, fireside chats, panels, conversations & lunch).
30+
30+
VISIONARIES
VISIONARIES
2
2
DAYS OF RETREAT + CONFERENCE
DAYS OF RETREAT + CONFERENCE
1
1
TRACK. INFINTE TAKEAWAYS
TRACK. INFINTE TAKEAWAYS
by Design
Built for the Builders
HuemanSide is for the people who are actually building the future - not the ones announcing it. If you make decisions about products, design or AI that affect real people, this room is for you.
We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room.
by Design
by Design
Every element of HuemanSide is intentional. Nothing is filler. The format is part retreat, part conference — designed to leave attendees genuinely changed, not just informed.
Every element of HuemanSide is intentional. Nothing is filler. The format is part retreat, part conference — designed to leave attendees genuinely changed, not just informed.
Day 2
Pre-Conference Workshops:
A focused workshop day before the main conference for a maximum of 50 registered attendees, loaded with fun activities,
and deep-dive practitioner-led hands-on sessions.
Curated Walks & Activities:
Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.
Community Fika:
A Scandinavian coffee ritual — a deliberate pause for specialty brewing, tasting and conversation. Ours is the moment attendees discover what they have in common before the day truly begins.
Curated Dinner:
A specially curated dinner designed around the retreat theme, combining elements Singaporean heritage, culture and good health.
Morning Yoga:
The day begins with the body, not the inbox. An optional morning yoga and mindfulness session — grounded, open, present. The best thinking happens when you're not bracing for the next notification.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Networking Sessions:
Meaningful conversations over coffee at our specially curated and designated networking spaces. No Booths. Just Humans.
Main Conference
20+ practitioners on stage across keynotes, panels, roundtables and lightning talks. No sales pitches. No vendor theatre. One stage. No FOMO.
Day 1
Day 2
Pre-Conference Workshops:
A focused workshop day before the main conference for a maximum of 50 registered attendees, loaded with fun activities,
and deep-dive practitioner-led hands-on sessions.
Curated Walks & Activities:
Guided walks and activities around the Singapore rainforest. Conversations and inspiration without a screen in sight.
Community Fika:
A Scandinavian coffee ritual — a deliberate pause for specialty brewing, tasting and conversation. Ours is the moment attendees discover what they have in common before the day truly begins.
Curated Dinner:
A specially curated dinner designed around the retreat theme, combining elements Singaporean heritage, culture and good health.
Morning Yoga:
The day begins with the body, not the inbox. An optional morning yoga and mindfulness session — grounded, open, present. The best thinking happens when you're not bracing for the next notification.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Dinner:
The conference does not end when the last session does. A seated, conversational dinner brings speakers, sponsors and attendees together. Some of the most important relationships begin here.
Curated Networking Sessions:
Meaningful conversations over coffee at our specially curated and designated networking spaces. No Booths. Just Humans.
Main Conference
20+ practitioners on stage across keynotes, panels, roundtables and lightning talks. No sales pitches. No vendor theatre. One stage. No FOMO.
Day 1
One Stage. Infinite Takeaways
One Stage. Infinite Takeaways
HuemanSide covers the full spectrum of Human-first Product, Design & AI.
What makes it different is the intersection of technology, strategy, creativity and critical thinking.
HuemanSide covers the full spectrum of Human-first Product, Design & AI.
What makes it different is the intersection of technology, strategy, creativity and critical thinking.
PRODUCT DESIGN & STRATEGY
PRODUCT DESIGN & STRATEGY
Building products with purpose, not just pipeline
Building products with purpose, not just pipeline
STORYTELLING
STORYTELLING
The role of storytelling in
building human connections,
trust and empathy
The role of storytelling in
building human connections,
trust and empathy
ARTS, FILM & MUSIC
ARTS, FILM & MUSIC
What creativity teaches us about building with soul
What creativity teaches us about building with soul
UX RESEARCH
UX RESEARCH
The craft of understanding what humans actually need
The craft of understanding what humans actually need
RESPONSIBLE & ETHICAL AI
RESPONSIBLE & ETHICAL AI
Governance, accountability and the hard choices
Governance, accountability and the hard choices
AI TRUST, SECURITY & GOVERNANCE
AI TRUST, SECURITY & GOVERNANCE
Building systems people can actually rely on
Building systems people can actually rely on
AI FOR HUMANITY & SOCIAL GOOD
AI FOR HUMANITY & SOCIAL GOOD
Building and implementing AI for a better society and future
Building and implementing AI for a better society and future
FUTURES & FORESIGHT
FUTURES & FORESIGHT
Designing for what comes next, not just what sells now
Designing for what comes next, not just what sells now
Built for the Builders
HuemanSide is for the people who are actually building the future - not the ones announcing it.
If you make decisions about products, design or AI that affect real people, this room is for you.
We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room.
FOUNDERS & CEOs
CHIEF PRODUCT OFFICERS
PRODUCT OWNERS & MANAGERS
HEADS OF DESIGN
HEADS OF AI
CHIEF TECHNOLOGY OFFICERS
UX RESEARCH
START-UP FOUNDERS
RESPONSIBLE & ETHICAL AI
PRODUCT DESIGNERS
AI SECURITY LEADS
DESIGN & RESEARCH OPS
Built for the Builders
HuemanSide is for the people who are actually building the future - not the ones announcing it. If you make decisions about products, design or AI that affect real people, this room is for you.
We deliberately include voices from arts, film and music alongside the product and technology community. Because the future we are building belongs to all of us — and the most important perspectives often come from outside the room.
THE ETHOS
Find Out What It Means to be Human
Find Out What It Means to be Human
We believe technology built without deep human understanding will eventually fail the people it was meant to serve. HuemanSide is our response
"We believe technology built without deep human understanding will eventually fail the people it was meant to serve. HuemanSide is our response"
HuemanSide is not a protest against AI, but a commitment to a better version of it. One where the researcher's insights shape the model before it ships. Where the designer's ethical instincts are technical requirements. Where the question "does this actually serve people?" is asked at the beginning.
We believe that creativity is not opposed to technology — it is what gives technology its soul. That is why we invite voices from arts, film and music to share the stage with product leaders and AI engineers. Because the future we are building belongs to all of us.
ORGANISED BY HAAKU SG
Haaku SG is a B2B events company that organises human-first technology, design and product events across multiple industries and disciplines. Also working as a boutique event design agency and consultancy, Haaku SG helps partners, industry leaders and large event organisers curate and produce event content and programmes with rigour and soul.
Our vision is a cohesive community and ecosystem where technology, brands, society, arts, music, film and other disciplines converge. HuemanSide APAC is the fullest expression of that vision.
HuemanSide is not a protest against AI, but a commitment to a better version of it. One where the researcher's insights shape the model before it ships. Where the designer's ethical instincts are technical requirements. Where the question "does this actually serve people?" is asked at the beginning.
We believe that creativity is not opposed to technology — it is what gives technology its soul. That is why we invite voices from arts, film and music to share the stage with product leaders and AI engineers. Because the future we are building belongs to all of us.
ORGANISED BY HAAKU SG
Haaku SG is a B2B events company that organises human-first technology, design and product events across multiple industries and disciplines. Also working as a boutique event design agency and consultancy, Haaku SG helps partners, industry leaders and large event organisers curate and produce event content and programmes with rigour and soul.
Our vision is a cohesive community and ecosystem where technology, brands, society, arts, music, film and other disciplines converge. HuemanSide APAC is the fullest expression of that vision.
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